Why do I like Samsung? I still have not figured it out. In a recent U.S survey, 2 of Samsung's handsets - the Galaxy S III and the Galaxy Note II - tied in 1st and 2nd place in the American Customer Satisfaction Index (ASCI) ahead of Apple's iPhone 5, iPhone 4S and iPhone 4.
The survey scored phones, and ultimately brands, on anticipation of quality compared to the product's actual quality, reliability, as well as price and perceived value.
Samsung's Galaxy S III and Galaxy Note II both scored 84 out of a possible 100.
Apple's iPhone 5 and 4S tied in 3rd and 4th with 82 points, while the iPhone 4 scored 81.
Samsung's Galaxy SII scored 78, in 7th place.
ACSI'S TOP SMARTPHONE BRANDS
1. Samsung Galaxy S III - 84 out of 100
2. Samsung Galaxy Note II - 84
3. Apple iPhone 5 - 82
4. Apple iPhone 4S - 82
5. Apple iPhone 4 - 81
6. Motorola Mobility Droid Razr Maxx HD - 80
7. Samsung Galaxy SII - 78
8. Motorola Mobility Droid Razr - 77
9. BlackBerry Curve - 67
10. BlackBerry Bold - 64
BlackBerry took 9th and 10th place with the BlackBerry Curve scoring 67 and the BlackBerry Bold on 64.
It is the 1st time the ACSI has compiled a list of the top smartphone brands and their handsets and is planning to release a report annually.
The survey did not cover the period since the Samsung Galaxy S4 was released, which explains its absence from the top ten.
Other ACSI reports already look at brand satisfaction and handset satisfaction individually.
ACSI's index was based on phone and email interviews with 2,500 participants.
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