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| Models parade down London's busy Regent Street wearing their bras to celebrate the UK launch of Lavalia's InvisiBra |
The stunt was part of the promotion of InvisiBra: a new strapless, backless bra that all the women were wearing to maintain their dignity.
The bra claims to be a backless, strapless, self-adhesive bra that will lift and enhance cleavage but won't slip off.
It also aims to bring an element of fashion into the strapless bra market, with the Invisibra coming in a range of colours and fabrics rather than the traditional ‘nude’ shade.
The silicone InvisiBra is priced at £48 while the less padded Fabric InvisiBras cost £38.
Unsurprisingly rather shocked tourists stopped and openly stared at the scene as the girls flaunted their bodies.
A few rather cheeky builders who couldn’t believe their luck could be seen snapping away on their camera phones as the girls posed for the waiting press.
How Does It Work
-- It is the clasp of the InvisiBra that makes it different, the firm says.
-- 'The shape of the cups for InvisiBra are unique and the way they are placed on the breasts and then clasped together in the centre gives the wearer support and lift.
-- 'It is the only self-adhesive bra that gives you a cleavage,' they say.
-- Handwash only, each bra can be reused up to 200 times.
-- InvisiBras are made from medical grade silicone with fabric or lace placed over the cups.
-- The stickiness is a special glue from Germany that regenerates itself every time it is washed.
-- Invisibra say their silicone is medically proven to be safe for the skin.
-- 'It is the only self-adhesive bra that gives you a cleavage,' they say.
-- Handwash only, each bra can be reused up to 200 times.
-- InvisiBras are made from medical grade silicone with fabric or lace placed over the cups.
-- The stickiness is a special glue from Germany that regenerates itself every time it is washed.
-- Invisibra say their silicone is medically proven to be safe for the skin.
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