Alexander Amosu Tries to Save His Brand

Alexander Amosu, the creator of the world's most expensive suit, most expensive champagne and other exclusive luxury items, has taken to Twitter to clear the air on his Gout de Diamants (Taste of diamonds) champagne.

It is distinct from the Swarovski diamond edition. The diamond encrusted bottle, Taste of Diamonds is worth £1.2m, while the Swarovski version is only £350.

Apparently the diamond encrusted bottle is a collectors' item, more expensive than the drink itself.

Recently, there has been tabloid buzz about Don Jazzy, Peter Okoye, Wizkid and Liam Payne popping the £1.2m bottle of champagne. This explains it.

I say, that's a smart clarification by Alexander Amosu!