After all the razzmatazz and coup executed by MTN in poaching Saka from ETISALAT Telecoms, the numbers do not seem to add up in favour of MTN. Rather Etisalat tops the pack of Mobile Number Portability gainers, while MTN leads the losers.
Certainly, Nigerian consumers are not gullible. However, it should be noted that a more accurate methodology to determine gainers and losers, is by finding the percentage of subscribers of each Network that ported. The statistic above only gives the gross ratio without reference to the subscriber base of each network. Do we make any sense?
Figures released by Nigerian Communications Commission (NCC) showed that Etisalat may have emerged the big winner in the number porting duel between the 2 mobile phone companies as it recorded the biggest gain of 44% in the 1st month of porting in the country. While MTN took a big hit by recording 49% of the overall subscribers that have ported.
NCC Director of Public Affairs, Tony Ojobo, said within the 1st month after the April launch of number porting, among an overall number of subscribers that switched service providers in the telecoms market, MTN topped the losers table when it recorded a 49% switch to other networks in May.
Globacom followed MTN by recording losses of 23% ; Airtel Nigeria was number 3 with overall losses of 17% while Etisalat Nigeria came last on the losers table with 11% for May figures.
With over 114 million active phone lines in Nigeria, mobile phone subscribers now have the freedom to switch from any non-performing operator and still retain their numbers. On the same day of number porting launch, MTN, the largest network by subscriber numbers (44% market share), launched its widely celebrated “Saka Don Port” campaign.
The Saka Don Port video by MTN got rave reviews and several wannabes, including a YouTube animation, which was to further trigger mixed reactions from industry market watchers.
Source: TechonologyTimes, ThisDay
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